Employee Feedback Matters.
Here's Why.

While remote working was on the rise pre-pandemic, Covid-19 has forced most of us to work from home. Let’s face it, it’s been tough! Some of us have hired remotely and not even met our colleagues face-to-face. Are you an HR manager struggling to build a remote community, or a team leader wondering how to connect with their team? Asking for employee feedback will certainly help you achieve your goals.

Why now?

For many industries, this way of working has been a complete shock to the system. According to a recent Slack study, 45% of newly remote workers say that their sense of belonging has decreased substantially over the past 12 months. This shouldn’t come as a surprise. Imagine starting a new job without meeting any of your colleagues face-to-face. Your only interaction is via slack and you have joined a team that has worked together (in person) for years. How do you fit in? How can you get to know people without feeling like you are spamming via DM?

The Martec Group surveyed over 1,000 employees working in various industries to dig a little deeper into the effects of working from home and the results are shocking. They found a significant decline in job satisfaction and job motivation since March 2020. Pre-pandemic, job satisfaction was at a reasonable 52% and has now dropped to 32%. The average cost of employee turnover is anything from 30% to 150% of the employees’ annual salary, so you should be doing everything within your power to retain our talent.

The same study reports that job motivation has fallen from 56% to 36%. According to Gallup, disengaged employees have 18% lower productivity and 15% lower profitability. Combine this with the possibility of losing team members and you are looking at some drastic hits to your bottom line. 

What should you do about it?

How do you maintain both a sense of community and belonging? What can you do to boost job satisfaction and motivation? One word: communication.

It’s likely that your company has regular team meetings, online happy hours, and virtual get-togethers in order to create a sense of community and keep motivation high. Looking at these statistics, it simply isn’t working. But how would you know this? How can you find out what really matters to your employees? Ask them. Ask their opinion. Get feedback. By asking them what they need, you will make them feel appreciated and heard. 

Employee surveys tend to work best. They can be anonymous and you will gather lots of relevant feedback from an email survey. However, make sure that you don’t overload it with hundreds of long-winded questions, make them short and to-the-point.  Remember, people have different preferences when it comes to giving feedback. Some will write an essay whereas others won’t want to spend much time on it. Consider offering different ways to respond, such as a voice alternative that will transcribe the audio to text for you (maintaining that all-important anonymity!)


Remote working isn’t easy, especially if your company has always been office-based. But whether you like it or not, remote working is here to stay, so you need to learn how to deal with it. By listening to your employees and acting on their feedback, you will be able to increase job satisfaction and motivation, ultimately boosting your bottom line!  

Want to know how we can help you achieve your employee feedback goals? Reach out to us! 

Contact Us